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In this 30-minute crash course, the Ellen MacArthur Foundation’s team provide everything you need to know about upstream innovation, and how to kick-start the innovation process. We explore what it means to design upstream, summarising key insights from our Upstream Innovation Guide to packaging solutions. We also provide tips and tricks on how to get started, by showing how to run an ideation workshop using our free-to-use online tools and resources.
The Ellen MacArthur Foundation works to accelerate the transition to a circular economy. We develop and promote the idea of a circular economy, and work with business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.
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